ORA

Virtual try-on, in real time.

See any outfit on your own body before you buy it.

Try the live demo
W1 Live try-on

See it in real time.

Choose an input, pick a garment from a partner label below, and watch the output drape live. Your camera never leaves this device until you open it, and nothing is stored.

Output Loading… X2.0 realtime
Open the camera to begin Hold the phone at chest height and step back so you fill the frame — empty space above your head is where the reference model bleeds in.
1:30
Paused — tap to resume
16:9 · 1472 × 832 · 24 fpsNothing is stored
Partner labels
Now trying

See it on your own catalogue. Book a live demo — fifteen minutes, your garments.
The screen

One screen. The entire fitting room.

Every size, every colour, every SKU — live on whoever stands in front of it.

The booth

Step inside.

The same screen, built into a room of its own.

Overview Breakthrough

A real-time fitting room inside every mirror, browser and storefront. Real garments

Book a demo
At ORA We make fashion fit.
0.1Our Mission
Make every garment tryable, instantly
0.2Our Vision
Lead the future of virtual try-on
0.3Our Ambition
One fit, infinite reflections
0.3  The lineup

One engine. Three ways to sell with it.

Start on your own product pages, borrow a hundred storefronts, or own the room. Same catalogue, same engine — no 3D modelling and no per-SKU cost at any of them.

ORA Try-On Mirror — exploded view of display, compute, camera and base
Fig. 01 — Try-On MirrorHover to explode
M1
Try-On Mirror · in your store

An infinite aisle, in the space you already pay for.

One panel carries your whole catalogue. Every size, every colour, every SKU — live on the shopper, even when the rack is empty. You stop losing sales to out-of-stock, stop carrying depth you never needed, and every session tells you who tried what, in which size, and what they put back.

Every SKU
in stock on screen, always
Less
inventory tied up on the floor
Shopper data
on every try-on, size and drop-off
Explore the Mirror
ORA Atrium — the booth that puts a brand on screens it does not own Fig. 02 — AtriumThe network
A1
Atrium · the network

One click. A hundred storefronts.

The same Shopify app puts your catalogue onto 100+ ORA screens and locations across India. A D2C label goes from no physical presence to a national one overnight — no lease, no fit-out, no stock, no staff. Shoppers try your garments on in places you will never have to rent, and every sale is attributed back to you.

100+
screens and locations across India
Zero
lease, fit-out, stock or staff
Attribution
on every sale, settled per territory
Own a territoryfor franchisees
Explore Atrium
blabel.in
B Label product page — unisex printed t-shirt
Home · Women · Shirts

Unisex Printed T-Shirt

MRP ₹2,699 taxes included
XSSMLXL
Add To Cart
Try it on — ORA
Fig. 03 — WebOn your product page
W1
Web · Shopify app

A fitting room on every product page.

Install the app on the Shopify store you already run. A Try it on button appears on your PDPs, the shopper opens their camera, and the garment is on them in real time — before they buy, not after it ships. Your existing catalogue, no photoshoot, no 3D work, no developer.

94%
higher conversion with AR try-on
30–50%
fewer returns on true fit
Minutes
to install, on your live catalogue
Try the live demoworks right now, in this browser
Add it to your storefor Shopify brands
Explore Web
First-person view from inside an ORA booth, facing the virtual try-on screen
Why this is hard to copy A national retail footprint, without a single lease.

Anyone can put try-on on a website. Nobody else can put your brand on a hundred screens in a week, and settle the commission on what it sells.

100+screens across India
Zerolease, fit-out or stock
Daysto go live, not quarters
Coming soon Two more ways onto the floor, and the sizing layer that sits under all of them.
S1 · Sizing

Your size. Not a guess.

A body-aware sizing layer for any brand's app or site — so the parcel that arrives is the one they keep.

30–50% fewer returns with personalised fit
M2 · Window

Stop them on the street.

The Mirror as a shopfront unit — a passerby glances in and sees themselves in the new collection.

24/7 marketing surface on the high street
C1 · Core

Bring your own screen.

Just the compute box and camera. Any 32–55″ display you already own becomes a fitting room.

Lowest entry cost, fastest install
0.4  How it works

Three steps. No app, no scan, no 3D.

  1. 01

    Point a camera.

    A phone, a kiosk, a shopfront. No app to download, no body scan, no markers to stand on. The shopper just stands there.

  2. 02

    Pick a garment.

    Straight from the catalogue you already have. No photoshoot, no 3D modelling, no per-SKU build cost — the product image you sell with is the input.

  3. 03

    It's on them, live.

    The garment drapes on the real body in real time and moves as they move. Change the size or the colour and it swaps without missing a beat.

That last part is the whole business. Because there is no asset to build, adding a SKU costs nothing and adding a brand takes a day — which is what makes a hundred-screen network possible at all.

See it on yourself

Where fashion meets real-time graphics, the screen stops being a catalogue and becomes a mirror. We build the layer between a brand's garments and a customer's body — so the question is never "will it fit?" but simply "do I love it?"

1.0

The numbers that decide it.

Higher conversion with AR try-on
Fewer returns when the fit is right
Screens and locations across India
Cost to add a SKU — no asset to build

Conversion and returns figures are published AR-commerce benchmarks, not ORA measurements. Network figure is committed capacity at launch.

2.0

Real garments, already running.

You send a product image. It is on a body the same day — no tech pack, no 3D asset, no build queue. The labels below are the ones in the live demo you can open right now.

B LABEL
THE PANT PROJECT
1954 STUDIO FIFTYFOUR
SF DYES
+ yours
Open the live demo